Reputation is what your audience knows about your knowledge of the subject. a prime ministerĮxpertise is your knowledge of the subject. Remember that every presenter has authority because they are the speaker. If the audience perceive that you are an expert they are more likely to be persuaded by what you say. Tony Robbins, a well known authority in the life coaching space, giving a TED Talk on ‘Why we do what we do’. If you do not share traits with your audience you can choose to adjust your:īut don't do too much as your listeners will seen you as not being genuine. Listeners are more likely to be convinced by someone they can relate to. If you're part of a group that stands for the above values, such as an NSPCC worker.This judgement is formed using factors such as: The audience are more likely to be respect you and think that what you're saying is true if they perceive you as trustworthy. There are four main characteristics of ethos: Your speech needs to be very good to persuade the audience You can give a bad speech but you are still able to persuade the audience Low expectations and if you start poorly the audience will not listen
Why is ethos important? High EthosĪudience assumes you will share something useful and they respect you In fact, ethos is often established before your presentation, for example, you may be the CEO of the company you're presenting to so you're already perceived as a specialist. Ethos must be established from the start of your talk or the audience will not accept what you say. Ethos is Greek for "character" and "ethic" is derived from ethos.Įthos consists of convincing your audience that you have good character and you are credible therefore your words can be trusted.
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